Beta · built for teams billing in pounds
Run a serious subscription business out of a spreadsheet.
Wavlo is the ledger your spreadsheet never managed to be — every customer, plan, renewal date and status in one place, with reminders that go out on their own. It never touches your customers' cards.
14 days free · no card required · English and العربية
| Customer | Plan | Amount · EGP | Status | Renews |
|---|---|---|---|---|
| Nadia Farouk | Growth | 1,200 | Active | |
| Karim Studio | Starter | 450 | Trialing | |
| Delta Foods | Growth | 1,200 | Past due | |
| Mostafa Helmy | Solo | 190 | Paused | |
| Ayla Group | Scale | 3,400 | Active |
Every row is one subscription. The status column is the product.
The gap
A spreadsheet can't answer the questions you ask every Monday.
Not because the formulas are wrong. Because a sheet gives you cells where you needed states.
- Who is late?
- Sorting a column is not a status. Past due is a state your sheet has no idea it is in.
- What renews this week?
- Renewal dates live in your head, or in a calendar nobody else on the team opens.
- What are we actually making?
- MRR is a formula that quietly breaks the first time somebody pastes a row into the middle.
- Who changed this?
- Two people, one file, no history. You find out when the customer emails you.
The product
Four screens. That is the whole thing.
We removed everything we could, and then removed the pipeline view as well. What is left is the part you open every day.
Overview
Counts, recent movement, and this month's MRR. The thirty-second morning glance.
Subscriptions
The ledger. Status column, renewal column, cancel and reactivate without leaving the row.
Customers
Email, name, company, phone — searchable across all of them. No tags, no lifecycle stages, no notes field.
Plans
Price, currency, interval, active. Switch a plan off without disturbing anyone already on it.
Status
Status is a column, not a colour you remember to fill in.
Every subscription sits in exactly one of five states. The list sorts by it, the overview counts it, and the reminders respect it.
- Active
- Paying, on schedule.
- Trialing
- Inside the trial window. Nothing owed yet.
- Past due
- The renewal date passed and no payment landed.
- Paused
- Still on the books, billing stopped.
- Canceled
- Ended, with the history left intact.
Reminders
Renewal reminders that go out without you.
Set the lead time once. Wavlo emails the customer — or messages them on WhatsApp — before the renewal date, in the language they signed up in.
- Pick how many days ahead.
- Email, WhatsApp, or both.
- One-click unsubscribe on every send.
Hi Nadia — your Growth subscription renews on 12 August for EGP 1,200. Reply here if anything has changed.
Arabic
Arabic is a direction, not a translation layer.
Switch the language and the interface changes hand: table columns, navigation, form labels, the lot. Your Arabic-speaking operator gets the same product, not a mirrored screenshot.
English · left to right
العربية · من اليمين إلى اليسار
Pricing
Two prices, both in pounds.
Fourteen days free to start, with no card. After that, pick one.
Starter
299EGP / month
Up to 250 customers, 3 seats, renewal reminders.
Pro
799EGP / month
Unlimited customers and seats, plus trends, CSV export and the audit log.
Pay for a year and two months are free.
You send the payment by InstaPay or bank transfer and we confirm it. Nothing auto-charges — not on our side either.
Boundaries
What Wavlo will never do.
What a tool refuses to do tells you more than its feature list does.
- Charge your customers' cards.
- No payment methods, no vaulting. Keep collecting exactly the way you collect today.
- Chase a failed payment.
- No dunning, no retry ladder. Wavlo tells you a renewal is late; you decide what to say.
- Turn into a CRM.
- No pipelines, no activity feed, no notes field that becomes one by accident.
- Invoice you by surprise.
- Your workspace never renews itself. You send a payment, we activate the period.
Move the sheet in this afternoon.
Import your customers from a CSV, add your plans, and the ledger is finished. Fourteen days, no card, and an export button if you decide to leave.